MERCURY MARINE GO BOLDLY TOUR
2018 Experiential Tour
Event Details
Client: Mercury Marine
Locations:
• Greenville, SC, March 2018
• Sturgeon Bay, WI, May 2018
• Milwaukee,WI, July 2018
• Hiawassee, GA, Sept. 2018
MERCURY MARINE GO
BOLDLY TOUR – THE STORY
When the new Mercury FourStroke engines were released, it
created an unprecedented buzz in the marine space with its
power, fuel efficiency and compact design. But with product
availability challenges of these in demand engines hindering
delivery of the new motors. Gunpowder took the challenge of
creating excitement while consumers awaited product. The
solution? An evolving tour of surprise and delight moments
providing one-of-a-kind experiences to unsuspecting fans. These
bold experiences brought Mercury fans up close and personal
with high-profile bass angles, a legendary college football team
and some of country music’s biggest names.
STOP ONE – BASSMASTER CLASSIC
The Go Boldly Tour kicked off at Lake Hartwell for the 2018 Bassmaster Classic. Bass fans were treated to an exclusive VIP tour of Clemson’s Football facility reserved only for prospects and alumni elite and unprecedented access at the Classic expo and during the final weigh in.
STOP TWO – THE ULTIMATE WALLEYE FISHING EXPERIENCE
The tour’s second stop took us to Sturgeon Bay, Wisconsin, where three walleye-crazy fans were surprised with a day on the water with their favorite walleye anglers. With the help of friends and family, these unsuspecting anglers were treated to a day on the water with top Midwest Walleye sticks Korey Sprengel, Dale Stroschein and Marianne Huskey.
STOP THREE – SUMMERFEST SURPRISE
Premier music festival, Summerfest brought the tour to Milwaukee, Wisconsin in July where country music fans were invited to a private acoustic set aboard a luxury pontoon boat powered by the quiet, yet powerful Mercury FourStroke motors. The likes of High Valley and Kip Moore played a selection of their favorite songs on the waters of Lake Michigan with the iconic Milwaukee skyline
serving as a backdrop.
STOP FOUR - MERCURY SURPRISES HIGH SCHOOL ANGLERS AT BASSMASTER AOY CHAMPIONSHIP
The tour wrapped up at Lake Chatuge in
Hiawassee, Georgia during Angler of the Year, where KVD, Chris Lane, Ott DeFoe and other high-profile bass anglers surprised a local high school fishing team. The boys got a once in a lifetime opportunity to spend the morning with some of their idols. Gunpowder planned and supported each event and documented each tour stop through short-format videos content and on-the-
ground social support.
GO BOLDY TOUR
2018
ROLE: EVENT PLANNING & BUDGETING, ON THE GROUND
SOCIAL, PRODUCTION OF THREE OF THE FOUR VIDEOS, DIRECTION OF ONE VIDEO, CASE STUDY WRITE UP AND PROJECT MANAGEMENT OF WEBSITE DESIGN
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PARTNERS: DOP & EDITING, TAYLOR MCGOWAN AND KYLE
ARPKE
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AGENCY: GUNPOWDER, INC.
MERCURY MARINE
BOLDLY STORIES
2019 Video Series
Details
Client: Mercury Marine
Locations:
• Key West, FL, Feb. 2019
• Panama City, FL,May 2019
UNBOUND – A MERCURY FILM
Meet Captain Mick Nealey. Businessman, angler, polio survivor. He’s bringing accessible boating to people living with all manner of physical and mental disabilities. Though many thought they’d
never be on a boat, Capt. Mick is helping them realize that with the right attitude, the water is there for them. And it can offer them the camaraderie, inspiration, and independence that boaters all over the world have cherished.
UNBOUND – A MERCURY FILM
ROLE: PRODUCED AND CO-WROTE. CONDUCTED INTERVIEWS AND WROTE DOCKLINE BLOG
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PARTNER: DOP & EDITING, TAYLOR MCGOWAN
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AGENCY: GUNPOWDER, INC.
PERSPECTIVE – A MERCURY FILM
In Florida, hurricane season is just part of life. Many locals don’t leave their homes to avoid even massive storms,
choosing instead to hunker down and ride it out. So, when news stations reported in October of 2018 that Hurricane Michael was expected to hit the Florida Panhandle, it wasn’t surprising when many residents opted to shelter in place. Travis Watkins, manager of the Mercury test facility in Panama City, and Mercury-sponsored B.A.S.S. angler Drew Benton were among the Floridians of Panama City who opted to ride it out. The two had never met, but they both survived similar challenges from Hurricane Michael.
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Here are their perspectives.
PERSPECTIVE – A MERCURY FILM
ROLE: PRODUCED & CO-WROTE. CONDUCTED INTERVIEWS
AND WROTE DOCKLINE BLOG
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PARTNERS: DIRECTOR AND EDITOR, STEPHEN SPURLOCK,
DOP/AC, RYAN BINGHAM, AC/AUDIO/GAFFER, JASON PULS
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AGENCY: GUNPOWDER, INC.