COURTNEY VANDER VEEN MICH
Content Guru and Communications Strategist
CV
FREELANCE
July 2020Â - Present
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Write and edit press releases and other communications collateral
Write and edit blog posts
Develop project plans and track progress
Create and maintain comprehensive project documentation
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PR ACCOUNT EXECUTIVE | BADER RUTTER
January 2020 - July 2020
Content development lead across multiple businesses, including Case IH, Lindsay Corp. and Pioneer Seeds
Worked closely with the creative team to ensure cohesive brand messaging
Ghostwrote thought-leadership articles for trade publications
Managed business and trade media relations and monitor coverage
Collaborated on client presentations
Wrote and edit materials including media alerts, press releases, pitches, social and web copy and brochures
PUBLIC RELATIONS MANAGER | GUNPOWDER, INC.
January 2019Â - January 2020
Operated as primary contact and project manager for Mercury Marine, NESCO and CHARD
Crafted internal and external communications, including creative and communication briefs
Developed budgets, forecasted to manage agency profitability and monitored burn rates on multiple accounts
Developed and managed project timelines and status reports - set expectations with clients
Wrote, edited and distributed press releases and pitches to endemic and non-endemic media
Ideated, wrote and produced video content for multiple clients
Active role in the hiring process including vetting and interviewing potential candidates
Created and executed processes agency-wide, including creative review and hire and departure processes
Developed and directly supervised internship program
Devised and acted as administrator of the agency-wide Professional Development Program
PUBLIC RELATIONS SPECIALIST | GUNPOWDER, INC.
June 2017 - December 2018
Wrote, edited and reviewed scopes of work for various client projects
Managed client projects from conception to execution, project workflow and communications
Worked with and vetted outside vendors and freelancers for photo and video shoots and contests
Created social media content calendars including copywriting, asset gathering, content creation, provided monthly analytic reports to clients and presented quarterly reports to clients
Organized and executed experiential activations including producing social content for activations
GRADUATE TEACHING ASSISTANT | UW-MILWAUKEE
Supplemented lectures with discussion sections, created and maintained lesson plans and graded student work
Maintained student records for 60 -100 students a semester and advised students on portfolios and class performance
September 2014 - December 2016
PUBLIC RELATIONS SPECIALIST | PLATYPUS ADVERTISING + DESIGN
Increased ROI by writing, distributing and pitching brand stories for fitness and health clients
Enhanced digital content for multiple clients by writing weekly blog posts and social content calendars
Wrote, edited and distributed press releases for clients in the health and fitness categories
Managed client communication
May 2016 - October 2016