MY WORK

I am a communications professional with experience leading and executing strategic communication campaigns for top fishing brands such as Berkley, Abu Garcia, PENN, Ugly Stik, Fenwick, and Mercury Marine, as well as B2B agricultural brands such as Case IH and Pioneer Seeds. My experience includes designing strategic PR plans, incorporating media strategy and outreach, influencer partnerships and leveraging pro staff, event planning and execution, account and project management, social media marketing, and reputation management. As a manager, I worked with and oversaw cross-discipline, interagency teams, and external partner teams. I participated in creating internal agency professional development opportunities, mentoring, and hiring initiatives.