FINTECH

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MONEYLION
MEDIA EVENT

Event Details
Client: MoneyLion
Location: Scottsdale,AZ
Date: November 8, 2018

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MoneyLion Invests Big in 2019 #NASCAR Season

MONEYLION, TEAM PENSKE ROAR INTO 2019 PARTNERSHIP

The 2019 NASCAR season promised to be
a big year for the MoneyLion Racing team.
To announce the multi-year partnership
with Team Penske and the addition of
reigning NASCAR Champion, Joey Logano
and Ryan Blaney joining the MoneyLion
racing team, Gunpowder coordinated an
event to announce the multi-year sponsor
ship at the iconic Penske Museum in
Scottdale Arizona.

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EVENT SUMMARY

• Media attendance for event surpassed goal by 33%
• Media relations efforts resulted in over 3.5 million impressions in announcement coverage

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ROLE: DIRECTED & PRODUCED RECAP VIDEO, CREATION OF B ROLL PACKAGE, COLLABORATED ON EVENT IDEATION, EVENT PLANNING & EXECUTION, MEDIA RELATIONS PRIOR, DURING AND POST EVENT, & COWROTE PRESS RELEASE ANNOUNCING PARTNERSHIP.

PARTNER: DOP/EDITING, RYAN REEVE

AGENCY: GUNPOWDER, INC.